TikTok has become one of the fastest growing social media platforms in history. With its focus on short and creative video content, it offers a great opportunity for brands to reach new audiences and connect with them in an authentic way through influencers. In this article, we will provide you with a detailed guide on how to carry out an influencer marketing campaign on TikTok once we have chosen the influencer that interests us.
Step 1: Settle the goals of your campaign
Before starting an influencer marketing campaign on TikTok, it is crucial to establish your objectives. What do you want to achieve with this action? Do you want to increase brand awareness, drive user engagement, boost sales, or promote a specific product? Defining clear goals will help you develop an appropriate marketing strategy that allows you to measure the performance of the promotion and determine its success.
Step 2: Identify your target audience
Once you have established your campaign objectives, you need to identify your target audience. Who are your ideal customers? What are their demographic characteristics, interests, behaviors, and needs? Understanding your audience will help you choose an influencer whose follower base is relevant to your brand and genuinely interested in your products or services.
Step 3: Establish a transparent collaboration
Once you have chosen the right influencer, it is essential to establish a transparent collaboration. This involves discussing and agreeing on the details of the partnership, such as the campaign duration, influencer compensation, delivery timelines, and the types of content that will be created. It is highly recommended to have a written contract that clearly outlines the terms of the collaboration to avoid any potential misunderstandings. Additionally, providing a clear and concise briefing that includes key aspects about promoting your products or services is also a best practice.
Step 4: Settle the campaign content
The next step consists in determining the content of your TikTok campaign in collaboration with the influencer. This involves deciding what type of videos will be created, how your brand or product will be integrated, and whether there will be any call-to-action elements. It is important to ensure that the content is authentic and dynamic, aligned with your brand's values and the influencer's style. The influencer should be able to create content that resonates with their audience, where the promotion of your products or services is seamlessly integrated in an organic and spontaneous manner.
Step 5: Comply with the law and define divulgation guidelines
Transparency is key in influencer marketing on TikTok. Make sure to comply with the platform's regulations and advertising disclosure guidelines. The influencer should clearly disclose any collaboration with your brand in their videos, using hashtags or mentions in the content (#ad). Additionally, you should define guidelines on how they should talk about your brand, product, or service through their posts.
Step 6: Monitoring and measuring success
Once the campaign has started, it is crucial to monitor and evaluate its effectiveness. Use specific analytics tools for TikTok and other relevant metrics to measure the campaign's performance, such as views, likes, comments, interaction rate, traffic generated, and successful conversions. Analyze whether the promotion has achieved the initially set goals and if it has generated a positive return on investment (ROI). Doing this for each campaign will help you improve budget performance and refine your influencer marketing strategy.
Step 7: Have an open communication with the influencer
Throughout the campaign, it is essential to maintain open and ongoing communication with the influencer. Use communication channels such as email, Telegram, Whatsapp, or Discord to ensure that deadlines are met and agreed-upon content is delivered. Maintain a positive and collaborative relationship with the influencer, providing feedback and support when needed. A strong relationship with the influencer can strengthen your brand image and lead to future collaborations.
Incorporating TikTok influencers into your digital marketing strategy can be a highly effective tool to promote your brand and connect with your target audience. However, it is necessary to follow a series of steps to ensure the success of your campaign. These steps include establishing your campaign objectives, identifying your target audience, establishing clear collaboration agreements, determining campaign content, complying with legal regulations and disclosure guidelines, monitoring and measuring the success of the promotion, and maintaining open communication with the influencer. By following these steps, you can maximize the impact of your influencer marketing campaign on TikTok and achieve extraordinary results.
If you need help in this process, don't hesitate to contact us! L3tcraft has more than 10 years' experience as an specialized Influencer Marketing Agency. We are here to help you create strategies, select influencers and manage campaigns! 😉