Due to its focus on image and creativity, Instagram offers us the opportunity to reach new audiences and connect with them in an effective way through influencers. This has allowed this social network, created in 2010, to be a leader platform for influencer marketing. In this post, we will bring you a detailed guide on how to create an Instagram campaign after choosing the influencer that we need.
Step 1: Settle the goals of your campaign
Before creating an influencer marketing campaign on Instagram, it is crucial to establish your campaign goals: what do you expect to get with hits campaign? Do you want to increase your brand's visibility, increase sales, promote an specific product or improve the conscience of your brand? Define your objectives clearly will help you focus your marketing efforts and measure the success of your campaign.
Step 2: Locate your audience
Once you have settled your campaign goals, it is important to identify your target audience. Who are your ideal clients? Which is their demography, interests, behaviour and needs? Understanding your target audience will help you choose an influencer whose followers will be relevant for your brand and can be interested on your products or services.
Step 3: Establish the terms of the collaboration
Once you have selected a suitable influencer, it is important to establish a clear partnership. This includes negotiating the terms of the collaboration -such as the campaign duration, economical retribution, deadlines and the type of posts that will be made. It is crucial to have a written contract that clearly states the terms of the collaboration to avoid misunderstandings, and also a small document or briefing that explains the key points of the promotion of your products or services, in a clear and precise way.
Step 4: Define the content of the campaign
Next step would be defining the content of the partnership campaign with the influencer. This includes determining which type of content will be created, like feed posts, Instagram stories, Reels or live videos, and how will that content integrate with your brand or product. It is important to ensure that the content is authentic and matches the voice and aesthetics of your brand, as well as the style and tone of the influencer. They must be able to create content that will take your products or services to their audience in an organic, natural way.
Step 5: Settle the divulgation terms
Transparency and honesty are key in influencer marketing. You must guarantee that you both comply with Instagram's terms and regulations regarding advertising divulgation. Make sure that the influencer clearly divulgates any partnership or collaboration with you in their posts and stories, using hashtags such as #ad, #gifted or #sponsored. Moreover, it is importan to settle clear terms about how the influencer may talk about your brand and product or service in their content, to make sure that it is aligned with your brand's values.
Paso 6: Realizar seguimiento y medir el éxito de la promoción
Once the campaign is on, it is important to do follow-ups to measure its success. Use Instagram's analytical tools and other relevant KPIs to measure the performance of your campaign, such as reach, engagement rate, generated traffic and conversions. Evaluate whether the campaign has met your settled goals and if it has generated a positive ROI. This will help you to better adjust your focus in future influencer marketing campaigns.
Step 7: Have an open communication with the influencer
It is important to have an open and constant communication with the influencer throughout the campaign. Open clear communication channels, such as e-mails o regular meetigns, to make sure that deadlines are being met and the agreed content is delivered. Maintain a positive and collaborative relationship with the influencer, offering feedback and support when needed. A solid relationship with the influencer can lead you to future collaborations and strengthen your brand's association.
Conclusion
Using influencers on Instagram as part of a marketing strategy could be a very useful way to promote your brand and reach a very involved audience. However, it is essential to take some key steps into account, to ensure the success of the campaign. This includes settling clear goals, locating your audience, defining the content of the campaign, establishing divulgation terms, having follow-ups and maintaining an open communication with the influencer. By following these steps, you will be able to take your influencer marketing campaign to the next level, and achieve successful results on Instagram.
If you need help in this process, don't hesitate to contact us! L3tcraft has more than 10 years' experience as an specialized Influencer Marketing Agency. We are here to help you create strategies, select influencers and manage campaigns! 😉
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